Unlocking Success: Navigating the Trifecta of Financing, Marketing, and Business Planning for Women Entrepreneurs

CSW Women’s Summit 2023 | Eagle Conference Room 1:45 – 2:45 pm

This moderator-led discussion will feature a representative from   organizations supporting women entrepreneurs. The moderator will lead the conversation with questions focused on business planning, financing, and marketing for existing and new women entrepreneurs. 

Moderator: Lorraine Butler
Lorraine Butler, Program and Management Analyst, Women's Bureau, U.S. Department of Labor

As an advocate for working women, I am passionate about advancing gender equality and empowering women in the workforce. With a background in policy development, research, and outreach, I have dedicated my career to promoting equal opportunities and creating inclusive work environments for all.

Throughout my experience, I have collaborated with government agencies, non-profit organizations, and employers to drive positive change. I have conducted extensive research on women’s employment, wages, and working conditions, using data-driven insights to inform policies and initiatives.

Panelists

Neema Picket, Activist, Business Consultant, Motivational Speaker,  Educator, Poet, Vegan Chef, Wellness Coach, JEDI

When she founded Kamaria Creations Wellness Retreat more than 20 years ago, Neema Kamaria Hanifa Pickett’s intention was to create space for Black people to feel supported through internal and external healing modalities. Neema also believes that entrepreneurship is the way to move families from poverty to financial freedom. Her passion for building community wealth led her to join the Women’s Business Center in New Mexico called WESST (Women’s Economic Self-sufficiency Team), where she supports the community to achieve its entrepreneurial goals through consulting, training and lending.

Neema is a recent 2023-2024 Kellogg Foundation Fellow and was named 2023’s National Women’s Business Center Advisor of the year. She also serves on the board of the Albuquerque Bless Fund, providing grants to Black-owned businesses. Neema holds a bachelor’s in clinical psychology and evolutionary anthropology, with a minor in international business. Additionally, she is a licensed cosmetologist and educator. In her spare time, you’ll find Neema in her garden, writing poetry or cuddling with miniature horses and goats.

Neema Picket Headshot

Shacey Sullivan, VP of Marketing and Public Relations, Farm Credit of New Mexico
Sullivan has worked to help Farmers and Ranchers grow their business for the past 22 years at Farm Credit of New Mexico where she heads the brand efforts, responsible for Marketing, Public Relations and Government Affairs. She is passionate about helping women in agriculture develop their leadership skills. A native New Mexican raised in Fruitland, NM. A graduate of New Mexico State University, Sullivan holds a Master’s degree in Agricultural Economics with a minor in Marketing.

Julianna Barbee, Center Director, NM Small Business Development Center Network 

Julianna is helping businesses to reimagine their business, create jobs and grow their business. She assists entrepreneurs in Multi-Media Marketing, Video Production, Advertising, Websites, Photography, Public Relations and Legislative Outreach. Julianna is a certified business consultant, National Covey trainer and business owner. Julianna presents marketing, media and motivational training at conferences across the U.S.  She serves on the National America’s SBDC Marketing Committee. Working for SBDC is her third career. Prior to joining NMSBDC Julianna worked for ABC-TV in Denver, Colorado and also worked in TV in Phoenix, Arizona.  Julianna had a 20-year career in broadcast television, marketing, and video production. 

Gabe Pacheco, President, New Mexico Out Business Alliance

Gabe currently owns a series of businesses in the area including G&M Medical Center, G&M Urgent Care, G&M Radiant Botanicals Skin Care, and G&M Dream Vacations. Gabe is proud to be a first-generation college graduate, attaining his Honors Bachelor of Sports Science—Strength and Conditioning from the United States Sports Academy. He is also a certified personal trainer, weight loss coach, and nutrition counselor. He lives in Rio Rancho, NM where he loves to spend quality time with his dogs, cats, and his husband Mark. In his free time, he enjoys traveling, having been to 44 countries to date, and loves attending concerts and shows.

Gabe Pacheco Headshot